Layout Design - Kopi Genteng This project focused on designing bold, visually engaging layouts for Kopi Genteng’s Instagram Stories and Feeds. The content included new product promotions and daily posts tailored to the café’s energetic brand style.
My Approach
I handled both the product photography and layout design, ensuring the visuals aligned with the brand’s energetic and playful identity. Using vibrant color schemes chosen by the client, I crafted content that captured attention and enhanced storytelling across platforms.
Challenges & Solutions
Key challenges included maintaining visual consistency with bold colors and adapting layouts across various content types. I addressed this by creating flexible templates and a design system that ensured cohesion and efficiency.
Client Collaboration
Working closely with the Kopi Genteng team, I aligned each design with current campaigns and seasonal content. Regular reviews ensured the visuals met both aesthetic and strategic goals.
Impact
This project helped elevate Kopi Genteng’s digital presence through vibrant, high-quality content that resonated with its target audience and supported its marketing objectives.
