Logo Design - Kopi Genteng is a rooftop coffee shop that blends a relaxed, local vibe with a welcoming atmosphere for all ages from young creatives to parents and older visitors. The client requested a simple, memorable logo that subtly reflects the concept of genteng (roof tiles), which is central to the café’s identity.
Design Approach
In response to the client’s request for a clean and simple logo that clearly incorporates a rooftop element, I developed a minimalist visual identity combining modern typography with a subtle, abstract genteng-inspired icon. The goal was to maintain a design that feels approachable, locally rooted, and adaptable across digital and physical applications.
Challenges & Solutions
The design process was relatively straightforward, as the client had a clear and simple request: to include a roof element (genteng) as a defining visual feature. With this direction in mind, I focused on subtly integrating a roof-inspired shape into the logo, ensuring it complemented the typography and reinforced the brand’s identity without overcomplicating the design.
Client Collaboration
The project was completed in close collaboration with the Kopi Genteng team. Feedback sessions ensured the final design aligned with their vision: a logo that feels grounded, warm, and reflective of their rooftop concept.
Outcome
The result is a scalable, brand-forward logo that communicates Kopi Genteng’s identity with clarity and charm supporting their marketing needs across signage, packaging, and social media.
